01 / Brand & operations
Made forthe crowd.
Groovin Angels brings a playful identity to festival and rave wear. My work sits where brand direction meets suppliers, logistics and the practical details behind a collection.
- My role
- Co-founder · Fashion operations
- My contribution
- Brand direction · Suppliers · Logistics
- Explore
- groovinangels.com
§01The work
Identity meetsthe operating work.
My contribution includes brand direction, coordinating fashion suppliers, logistics and the path toward global shipping. The challenge is connecting the creative side with the work required to get products into people's hands.
The collection brings illustrated pashminas and festival wear into a recognizable brand world. Website and campaign design shown here is credited to Groovin Angels.
View the pashmina collectionHypeStreetClub